Happy 10th Birthday to CollegeXTRA.com, Inc.Ten years ago today, after a long lunch at a cafe in SOHO with my then business partners, I called The Company Corporation in Delaware and officially incorporated a start-up that had launched out of my Middlebury College dorm room the previous fall.
The spring of 2000 were heady times. Everyone was full of optimism. The NASDAQ was less then a month away from it’s all time high. Twenty-somethings like me were becoming multi-millionaires overnight on The-Emperor-Has-No-Clothes business models and we were going to be the next ones. A Doonsbury Cartoon from that spring summed up the times, as one character ...
MoreHow Do You Know if Social Media Is Working?Before we talk about how to track success with social media we quickly need to touch on how to succeed in the first place. First, social media is… you guessed it, social! You can’t treat it as a new way to push the same old message. Much of what there is to be said on this can be found in my Breaking Down the Barriers blog post, but in a nutshell, social media is a chance to give your customers a more integrated online experience.
Using social media, you are able to add information and value that your customer would otherwise ...
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It can be difficult to find a good internet marketing company in Florida. Currently there are many internet marketing firms centered around major Florida cities such as Tampa, Orlando, Miami and Jacksonville. While any of the local companies can help improve your small business you also want to make sure the Florida internet marketing company you choose has experience and industry knowledge that can help you get the maximum benefits from you internet marketing. When it comes to choosing a Florida internet marketing company you want to consider how high they rank in not only Florida terms, but also how high they rank nationally and internationally.Consider what terms are in the companies contract. Make sure you get several references and actually call them to talk about their experiences with the company before choosing. 
